Live Industry Project Overview: The Hut Group Collaboration

The brief:

‘As an Independent consultant for a well-established beauty e-commerce company (THG), conduct a comprehensive strategic analysis of the client’s current operations. The assignement involves in-depth research into the client organisation, exploring their needs, opportunities, expectations, and business priorities.

Additionally, a thorough market scan of the global landscape has been conducted, examining key digital, business and marketing innovations. The task involves identifying how transformative technologies are impacting the beauty value chain. Based on findings, recommendations will be provided for the application of digital technologies to improve specific operations within the client's organisation’.

The goal is to enhance the brand's value proposition by digitally optimising processes.