Strategy report for sustainable alternative exotic skins company (Brand X)
The brief:
Develop a report for a real-life brand. This report answers four questions:
1. Which fashion brand should brand X collaborate with next, and why?
2. How should brand X market its products for that brand and their consumers?
3. What marketing strategy will create the most value for the target consumer and brand collaborator?
4. Reflecting on the output/response to questions 1, 2, and 3, what knowledge, skills and attributes have been developed and how could this be applied to an industry role?
The purpose of this report is to convince the brand owners to implement the strategy.